I’m not going to discuss about the keyword density yada yada...
We always had trouble picking the right keyword phrase to start our SEO campaign. Some times we pick a keyword and end up dropping it in middle because we find it’s very difficult or it brings less traffic.
Most of the time this happens because lack of research.Know what you are selling, your niche, your competitors, and then start your SEO campaign. But you are not done yet, there’s more to learn before working around those selected keywords.
My first and very important advice is never jump in to your main keyword. I learn this the hard way.
Why? Because it is tough, you will try… try… and end up dumping the keyword or wasting time trying. Remember time is money, so spend it wisely.
Start picking up some keyword variations (less competitive). When you select a keyword make sure you know how competitive it is.